Three people found each other at the right time and shared a vision of bringing the crucial role of the aquatic environment to the world’s attention in an effort to reduce water pollution acquatrails at source and raise funds to do regenerative work.

allardAllard Marx

CEO and Co-Founder

Allard Marx worked for Colgate Palmolive, Amatil and LIG and during that time started a successful consumer foods business in Italy, turned around and doubled a pharmaceutical company in Pakistan and led the reformulation, product line extension and re-launch of five key brand groups across Western Europe, the Middle and Far East.

Once in consulting, he forged the world’s first global travel alliance for National, Europcar, Tilden and Nippon and after forming INCIDE in 1991, the firm has worked for clients including INSEAD, MARC Restaurants, SONY, Dubai Health Authority, HP, Coca Cola, Cathay Pacific, The Economist, Disney, TIME, Northwest Airlines and several others.

Allard speaks four languages and recently published Business Brand Book. His continued work on Delfino Cars spurred Marine Positive.

He lives in London and like the other members of the team, travels extensively.


Susannah Stewart

Chairman and Co-Founder

After a European education, Susannah returned to California and became an engineering manager in the aerospace and defense sector directing international projects and business/partnership development. Following a stint in global technology distribution, creating outsourcing strategies for the tech leaders, she moved back to Europe to focus on strategic innovation and brand differentiation and founded Italy’s first ethics, social and environmental consulting firm.

After being the CEO of one of Italy’s leading luxury yacht manufacturers, she began concentrating on the oceans of the world with renewed vigour to do whatever it takes to restore and preserve their vitality. She now spearheads our team’s first integrated initiative to create a Marine Positive superyacht. Susannah continues as an advisor, consultant and entrepreneur in luxury, private equity and sustainability.

Her projects range from the creation of the first ethical/socially-responsible code of conduct for a tripartite Sicilian interport, involvement in the strategic development and positioning for various renewable energy companies in photovoltaic, wind, and bio-ethanol, to the recent founding of a sustainable haute couture brand. She has just moved to Marbella from Rome where she intends to learn Spanish though she already speaks four languages.


More and more people are sharing our vision, are joining us and providing constructive help in various areas. They are:

  • Robert Collette
  • Rosalind Milani
  • Maren Springsteen
  • Alexander Engzell
  • Bethany Hedger
  • John Altman
  • Natascha King
  • Sophie Christophe
  • Sophie Thomas
  • Alessandro della Morte
  • Tracy Elner
  • Dimitry Lobanov-Rostovsky
  • Irina Kouptcha
  • Marina Capello
  • Laura Kennington
  • Elsa Hammond
Laura Kennington
Laura Kennington

Laura Kennington is a fitness professional who has a passion for the ocean and endurance adventures. Having recently returned from a sailing trip on board a 72ft yacht, with an organisation that specialises in plastic pollution research, for her next challenge she is preparing to kayak 2,300 miles down Europe’s longest river – the Volga River in Russia, from source to sea.

She’s keen to inspire others to follow their dreams and to also to spread the message of how important it is to protect the ocean.

Martha Blanchfield
Martha Blanchfield

Martha is an avid sailboat racer who regularly competes in San Francisco Bay regatta competitions. Found most often on a 30 to 40-foot yacht, she’s a regular crew member aboard Beneteau 36.7 and 40.7, Schock 35, Express 37 and J boats where she works the main or headsail.

Among her current yacht racing clients, she cites the 4-time ROLEX Big Boats Series champion Double Trouble, a J/125 based
in San Francisco
, for which she provides race photography, crew communications, partner programming, plus Web site design. Through her involvement with Double Trouble she learned about Aethic, the Sôvée line and Go Blue Too.

“Sailors, particularly those on San Francisco Bay waters, are very ecology-minded. The crew members and I are honored to share the message to go blue to diminish water pollution at source. While racing at Quantum Key West Race Week 2016 and the Conch Republic Regatta to Cuba we’ll also be protected by Aethic Sôvée, the only sunscreen to have a patented ecocompatible formula, as part of our going blue campaign.”

Involved in the digital imaging industry since 2000 as a marketing writer/photographer, Martha creates content for Nikon, BenQ, Latitude 38 and Classic Yacht magazines plus her own She is a regular photographer at San Francisco ROLEX Big Boats Series, has covered the pre-Olympics Nacra, 49er, FX competition in New York, the J/24 U.S. Nationals and the Express 37 Nationals in San Francisco. Martha is a member of the Vallejo Yacht Club in Northern California, where she created the Pink Sail for cancer research which ran for its fourth year in 2015.


To date our financial benefactors have chose to remain anonymous. We are grateful for their contributions for the betterment of our blue planet!

Alexander Engzell An award winning Sweden-based Art Director and founder ofBonne Marque often working in London, donated the design and creation of this site to the Going Blue Foundation.

Says Alexander: “The blue message is so compelling that I really wanted the site to have visual punch – so bold clean lines using great photos was the soundest way to achieve that.”

We’d say you’ve done an amazing job Alexander. Many, many thanks!!!

James Forte Underwater photography –

Jeff Divine He is probably the leading photographer of the surfing world. His inspirational photographs have brought surfing and the oceans right into our daily lives. Water’s amazing beauty, power and grace have seldom been captured like this. Imagine our excitement when he allowed us to use his shots for our website. To see more of his work:

Rouse & Co. – Trade mark registration and management –

Ben Thompson Go blue too app. graphics –

Morton´s Club Jazz night –

Olga Kidyuk Model for our t-shirts

Daniel Lee Web assistance on a new site TBA

Andy Aiken Accounting services