The first global campaign to reduce all water pollution at source. Life thrives with clean waters.

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  • Karel Veldhuis: ‘Blue’ visionary in 1972

    In 1972 a Dutch Engineer working at Unilever already foresaw the challenges the world faces with greater urgency today. Here is an report extract from that time: Within Unilever the lead on environmental matters was taken by the Engineering Division Director. (then Karel Veldhuis). During 1972 he gave a speech in Ohio in which he […]

  • Laura Kennington Joins as Ambassador

    laura kennington

    Laura Kennington is a fitness professional who has a passion for the ocean and endurance adventures. Having recently returned from a sailing trip on board a 72ft yacht, with an organisation that specialises in plastic pollution research, for her next challenge she is preparing to kayak 2,300 miles down Europe’s longest river – the Volga […]

  • Elsa Hammond Joins as Ambassador!

    Elsa Hammond

    We are very pleased to announce that Elsa Hammond has become one of our ambassadors. Elsa is passionate about the ocean and its state at the hands of global aquatic pollution. She recently spent 51 days alone at sea in a rowing boat in the Pacific Ocean; originally rowing from California to Hawaii but forced […]